Unveiling the concept at Hyundai’s Clearly Committed event in Korea

Unveiling the concept at Hyundai’s Clearly Committed event in Korea,
Jaehoon Chang, the company’s CEO, said, “Hyundai Motor’s clear, unwavering commitment to hydrogen over the past 27 years is rooted in our belief in its potential as a clean, accessible and therefore fair energy source for everyone. We are dedicated to pioneering a future where hydrogen is used by everyone, in everything, and everywhere.”

The Initium name comes from the Latin word meaning ‘beginning’, which Hyundai says represents its “status as a hydrogen energy pioneer” and “its commitment to develop a hydrogen society”.

Safety is understandably a hot topic when it comes to hydrogen cars and this was a priority of Hyundai’s with the Initium. The company claims the car achieves “top-tier collision safety and driving safety performance globally” and says the Initium features a ‘multi-skeleton’ structure that encompasses the front and side of the car. The concept also includes vehicle-to-load functionality, so it can charge external appliances.

As well as the new tech, the Initium concept shows off Hyundai’s new ‘Art of Steel’ design language. While it might look to some eyes like a retro-modded Pontiac Aztek, the Initium was shaped through “customer-centric design”, says Hyundai, and features several design touches that will feature on future FCEVs from the brand. Elements like the ‘+’ graphic on the lighting signature, along with the bodywork’s bold, blocky lines, will be seen on Hyundai’s next hydrogen vehicles.

The company hasn’t said if the Initium previews a car that will arrive in the UK. Just 17 examples of the Nexo, which is still on sale, are on the road here and there are only six places in the country to top up their hydrogen fuel tanks.